New Omega Mart mobile billboard features eye-catching elements created by Meow Wolf

Las Vegas (KSNV) — At first glance, the moving billboard looks likean ordinary grocery store delivery truck, but Meow Wolf Las Vegas has created a new installation that iscatching people's attention around the valley.

To align with the creativity that Omega Mart, located inside AREA15, brings, Meow Wold has created an innovative new mobile billboard in collaboration with Company 8 Ad Group and Kre8 Media Outdoor Advertising.

“Meow Wolf is all about flipping the script and presenting new ways of thinking and doing while exploring the boundaryless possibilities of creativity. Our goal with this mobile billboard was to do just that,” said Drew DiCostanzo, Director of Sales & Marketing at Meow Wolf Las Vegas.

“We wanted to find a way to capture the energy of the Omega Mart experience in a fun and playful way while staying true to the brand."

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The design features several unique elements like abuilt-in replica of Omega Mart’s world-famous Cooler Portal,Three 3-D molded, anthropomorphic daikon radishes escaping from above the truck’s cab, ahidden door for product sampling at unique event activations, and more.

A hidden easter egg on the truck is a sticker, "How's My Driving?" located on the left front panel, which leads to the Omega Mart hotline, which features pre-recorded messages for each store's department and a message from founder Walter Dram.

The billboard can be seen strolling around the Las Vegas Strip, as well as at local community events.