Planning your Brand Response media campaign starts with a great deal of consultation with you, our client. Then an enormous amount of research and strategic planning begins. We ask and answer all of the following questions and more:

Who is your customer? Is your product priced appropriately? Is your creative the best it can be within your budget? What is your competition doing successfully? What are they doing incorrectly? How much are they spending and where? Are there new niche markets we can target? What are the best media channels to push volume at the right cost per metric? Who is handling the inbound calls to take sales orders? Are the scripts strong enough to generate your desired conversions? Is your fulfillment house capable of shipping out your product quickly enough to maintain customer satisfaction?

After we gain a thorough understanding of your business and craft a stellar media plan, negotiating the media buy is the next phase. We have great relationships with all of our media partners. Kre8 has conducted solid, consistent business with them for many years, which is important to the negotiation process. One of the things they expect from us in this process is a hard, demanding negotiation. We expect the lowest rates and the most productive added value. In our minds, pushing for more, more, more and paying attention to the small details, all add up to better response. We know this, we practice this, and it works.

Once the negotiations are completed and we deliver the most efficient rates available, we facilitate traffic & tracking of the spots. Kre8 Media prides itself on a 100% error-free traffic delivery system - whether it’s dedicated, encoded creative sent virtually or non-encoded vanity spots provided on tape. We know that no media schedule stands alone; the message it delivers is vital. We not only make sure all media is instructed accurately, we can help formulate which offer is best matched to which vehicle. Our system marries scheduling and results with traffic, to provide cohesive campaign execution and subsequent analysis.

After the media is placed, trafficked, and verified against the results, the analysis portion of our expertise flexes its muscles. We digest our clients’ response metrics and make further recommendations that may bring another level of insight into the campaign’s results picture. We tailor our system to work with the chosen inbound telemarketing company and to integrate with the scheduling and traffic data to produce a detailed view of per-unit results. Our system provides us the flexibility to manipulate and analyze the material fast and insightfully.

We utilize the “Gold Standard” of direct response tracking software, CORE Direct. With CORE, you can track unique 1-800 numbers and URLs, as well as vanity numbers. For example, instead of using separate numbers for each media channel to differentiate the results, Jenny Craig builds their brand in part by using “Jenny” in their toll free vanity number, 1-800-597-JENNY in all of their spots. Our CORE software can still track results successfully using the more challenging vanity numbers. Many of the old school DR shops are still very dependent on using uniques. This however, may not fit with your goal of building strong brand recognition.

But mechanics isn’t everything—that’s why we have an experienced, thinking team of media experts who know how to interpret data and provide insightful media recommendations. We present the information with the content our clients prefer to see, when they need to see it, and how they need to see it; with a series of top-line and detailed reports. This information provides advertisers with critical information that helps them take faster action for their company.